No Fear is an American lifestyle clothing brand that was created by MX brothers, Mike and Brian Simo. No Fear was founded in the year 1989 and is sold in over 100 countries.
No Fear t-shirts were very popular in the mid-1990s to early-2000s, and never been endorsed by any celebrities.
No Fear is a leader in action sports apparel, accessories and equipment. With 20+ years of participation, the brand is synonymous with action sports culture – especially motocross and surf – while capitalizing on one of the fastest growing sports in the U.S. – mixed martial arts (MMA). No Fear defines the risk taking approach to life.
No Fear is not simply a brand, but signifies an identity and a way of life – it’s there to develop, define and promote numerous individual sports that celebrate both the human and competitive spirit. It makes no apologies for who or what it is.